New Project Design Questionnaire

Section 1: Business background / Contact information
*Business name: *Business address: *Business postcode: *Business phone number: *Contact name: (person in charge of project) *Contact job title: *Contact email address: (main form of contact) Contact phone / ext number: (if different from business number) Contact IM address: (if applicable)
*What category would you describe your company to be in? (e.g. Internet marketing, Building contractor, Hair salon etc) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *What are the most popular products or services your company provides? (e.g. Financial consultancy, Brick laying, Computer components etc) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Please write a small descriptive paragraph about your company: (between 50-200 words)

Section 2: Website / Development background As regards to the next couple of questions, a 'domain name' is the address shown in your browser when viewing a website - for example, our domain name is www.acuteFX-Design.com. Also, 'hosting' is the service provided to get a website onto the internet - without hosting, a website is just a series of files which do nothing. If you already have a website domain, what is it? (leave blank if you do not currently have a website domain) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you don't already have a website domain, or wish to add more, what domain name(s) would you like to use for your website? (e.g. toms-building.com, buildingbytom.co.uk, building-by-tom.co.uk etc) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Would you like to be hosted with acuteFX Design? (allowing acuteFX Design to have complete management over your website and domain name) Yes, we would like acuteFX Design to host our website No, we will use a third-party to host our website - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Which of the following best describes your website project?   Website re-design (have your current website brought up to today's standards)   Family or Hobby website (simple website with information about your family or hobby, generally not made for companies)   Small online presence (simple page with information and contact details)   Informational website (displaying information about your company over several pages)   Product brochure website (displaying information about your products but without selling online)   Standard e-commerce website (informational website with integrated online shopping system)   Advanced e-commerce website (large informational website with advanced integrated shopping system - advanced features such as currency converter, multiple product control and prices including / excluding VAT are supported)   Fully animated website (fully animated and high-graphic website with impressive effects and optional intro) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - What to you most want to gain from this project? (e.g. greater internet sales and interest, broaden brand awareness) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Who are your biggest direct competitors? (please enter up to 3) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Who are your closest direct competitors? (e.g. in the same village, town or city) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If your company has a unique selling point over your competitors, what is it? - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Who are your target audience? (e.g. teenage male, single women, IT professionals, 50+) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Who are your primary customers? (not necessarily the same as your target audience) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Do you require your home page to have a different layout to the rest of the website? No, the home page will fit with the rest of the website Yes, but the home page will only slightly differ Yes, the home page will be completely unique - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Please enter the main pages below, these will be shown within the main navigation: (please separate each with comma, e.g. home, about us, our services, contact us) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Do you require any 'special function' pages? (e.g. guestbook, mailing list, forum, members only etc)   Yes      No - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you answered yes to the above question, what are the pages you require? (please separate each with comma, leave blank if you answered no to the above) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If there any pages which need to be linked to outside the main navigation, please list them below (separated by commas): (e.g. members only page linked via a link at the bottom of the page) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *How much text will be required for the website? (including content, terms and conditions etc) < 1 A4 page of text 1-3 A4 pages of text 4-9 A4 pages of text 10-19 A4 pages of text 20-49 A4 pages of text > 50 A4 pages of text - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *In what format will the text be provided? Final text to be uploaded to Client Control Panel Final text to be emailed to acuteFX Design Final text to be posted (written or on CD-ROM / DVD-ROM) Rough draft to be uploaded to Client Control Panel Rough draft to be emailed to acuteFX Design Rough draft to be posted (written or on CD-ROM / DVD-ROM) acuteFX Design is to write all text required for website - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Roughly what number of images will be supplied (if any)? (this is refering to photographs and illustrations mainly) 0 1-19 20-39 40-89 90-199 > 200 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How will any images, photographs or illustrations will be supplied? acuteFX Design is to supply all imagery Imagery to be uploaded to the Client Control Panel Imagery to be supplied via CD-ROM / DVD-ROM Imagery to be supplied via email Photographs to be supplied, and aFX-D to scan

Section 3: Company logo / Corporate ID design *Do you already have a company logo or corporate ID?   Yes      No (if you have already got a company logo or corperate ID and intend to supply acuteFX Design with it, please skip the rest of this section and go down to 'selling online') - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Do you need a company logo or corporate ID made for you?   Yes      No (if you haven't already got a company logo or corperate ID, but do not want acuteFX Design to design one, please skip the rest of this section and go down to 'selling online') - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If there are any words or phrases you would like included in your logo or ID, please list them: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - What colour scheme would you like for your logo or ID? (e.g. blues and greens, oranges and reds - or type 'WCS' to match the website colour scheme) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you were to think of 4 things that represent your business, what would they be? (e.g. someone running, a star, a computer etc) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - What other company’s logos do you currently like? (please list up to 4, e.g. Coca-Cola™, BT™, Microsoft’s Windows™ etc)

Section 4: Selling online details *Do you wish to sell products online?   Yes      No (if you have selected no, please skip the rest of this section and go to ‘design preferences’) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Will you require categories for your products?   Yes      No - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Will you require sub-categories for your products?   Yes      No - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Please tick all features required for your integrated online shopping system: Product Description Product Thumbnail Images Large Product Images Multiple Product Images Ext / Inc VAT Prices Prices in Multiple Currencies Other (if you have selected other, please list all other features you require seperated with a comma) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Approximately how many products will you be displaying on your website? (note this doesn't limit your website in anyway) 1 2-9 10-19 20-49 50-99 100-299 300-799 800-1499 > 1500 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Roughly, what is the average sale price of your products? < £9 £10 - £29 £30 - £79 £80 - £199 £200 - £499 £500 - £999 £1000 - £4999 > £5000

Section 5: Design preferences *Please list up to 5 websites you like visually or enjoy using: (think about styling and pictures used, colours, animation, navigation etc) Please explain why you like these: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Please give 1 website you don't like visually or don't enjoy using: (again think about styling and pictures, also colours and navigation etc) Please explain why you don't like this: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *How do you want the simple styling-outline to be based? Basic / Simple / Clean Professional / Business Fun / Artistic / Colourful Graphically concentrated Other (if you selected 'other', please give a short description of how you want the styling outline to be) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *If this project needs animation (excluding 'fully animated' websites), what is required? No animation Simple animated intro Impressive animated intro Simple animated buttons Impressive animated buttons Simple animated title imagery Impressive animated title imagery Other animation (if you selected 'other animation' from the list above, please describe what you have in mind) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The following questions in this section are to gather information on how you would like the design to look, if you have no preference on the design and layout details please skip these questions and continue from the 'colour preference' section below. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How would you sum up how you wanted your website to look in one word? (e.g. warm, high-tech, glossy etc) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How would you prefer the corners to be styled?   Straight       1px Bevel       Bevelled       Rounded     - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How would you prefer the border thickness to be styled?   No borders       Thin borders       Medium borders       Thick borders       Multiple borders     - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How would you prefer the use of shadows to be?   No Shadows       Soft Shadows       Hard Shadows     - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How would you prefer text to be aligned?   To the left       In the Center       To the right

Section 6: Colour scheme preferences *Which of the following colour schemes do you prefer? (please note this doesn't limit your design to only these colours, it's purely to collect your preferences)   Dark / Grayscale       Cool blues, cyan and greens       Neutral whites, beige and taupe       Warm yellows, oranges and reds       Natural greens, browns and reds     Light greys, blues and pinks       Mixture of blues       Mixture of reds       Micture of greens       None of these If your ideal colour scheme isn't shown above, please enter it below: (again, this doesn’t limit your website to these colours, it’s only to collect preferences) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Do you prefer light colours or dark colours? No preference Light colours Dark colours - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Do you wish to limit the amount of colours used? No limit 2 4 8 16

Section 7: Misc. details / preferences *Do you wish acuteFX Design to maintain and update your website once completed? (monthly updates are free!) Yes, acuteFX Design is to maintain and update the website No, we are able to maintain and update the website ourselves No, we wish to maintain and update ourselves, but require training No, we would like a *CMS built for easy-editing *CMS = Content management system - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *To what level would you like the search engine optimisation on your website? 1 – Focus purely on design, even if SEO suffers from this 2 – Focus mainly on design, but include some SEO techniques 3 – Use an even contrast between design and SEO 4 – Focus mainly on SEO, but try to reduce design loss 5 – Focus purely on SEO, even if design suffers from this - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Do you require monthly search engine optimisation work? (you would be charged monthly for a SEO contract providing your site with up-to-date changes for the best search engine recognition as well as submission to directories and link building)   Yes      No - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *What is the budget on your website development? < £99 £100 - £199 £200 - £399 £400 - £799 £800 - £1499 £1500 - £2999 > £3000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - *Do you have a timeframe / deadline for this project? (a shorter deadline may increase project costs) 1 week 2 weeks 3 weeks 4 weeks 2 months 3 months 4 months 6 months No deadline - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - If you have any comments, features or ideas for the website which haven't been expressed please write them below. Also, if you have any feedback on this questionnaire, please again write it below. Contact: , Email: Phone: Contact IM: Company Category: Company Products / Services: Company Description: Current Domain: New Domain 1: New Domain 2: New Domain 3: New Domain 4: Hosted with acuteFX Design: Description of Project: What to gain from project: Biggest Competitor 1: Biggest Competitor 2: Biggest Competitor 3: Closest Competitor 1: Closest Competitor 2: Closest Competitor 3: Unique Selling Point: Target Audience: Primary Customers: Different Home Page: Main Pages (navigation): Function Pages: What Function Pages: Extra Pages (no navigation): Amount of Text: Format of Text: Amount of Images: Format of Images: Already Have Logo: Want Logo Designed: Logo Colour Scheme: Company Representations (logo) 1: Company Representations (logo) 2: Company Representations (logo) 3: Company Representations (logo) 4: Logo They Like 1: Logo They Like 2: Logo They Like 3: Logo They Like 4: Want to Sell Online: Need Categories: Need Subcategories: Feature - Product Description: Feature - Product Thumbnail Images: Feature - Large Product Images: Feature - Multiple Product Images: Feature - Ext / Inc VAT Prices: Feature - Multiple Currencies: Feature - Other: Feature - If Other: Amount of Products: Price of Products: Websites They Like 1: Websites They Like 2: Websites They Like 3: Websites They Like 4: Why They Like: Website They Dont Like: Why They Dont Like: Simple Styling Outline: Simple Styling Outline (other): No Animation: Simple Intro: Impressive Intro: Simple Buttons: Impressive Buttons: Simple Title Imagery: Impressive Title Imagery: Other Animation: If Other Animation: Website in One Word: Corner Preference: Border Preference: Shadow Preference: Text Alignment: Colour Preference: Custom Colour Preference: Light or Dark Colours: Amount of Colours: acuteFX Design to Maintain: SEO Focus Level: Monthly SEO Contract: Project Budget: Project Timeframe: Comments: